For the first time in history, the price of commodity coffee has surpassed $400 for a 60kg bag of green beans. This marks a significant moment for the coffee industry, with global supply chain pressures, climate challenges, and increased demand driving the market to unprecedented levels. While this price surge underscores the value of coffee and the hard work of producers, it also highlights the need for a sustainable future in the industry—one that ensures farmers, especially smallholders, receive fair compensation for their labor and resilience. This milestone is a reminder of the complexities behind every cup of coffee we enjoy. Let’s continue to support ethical sourcing and celebrate the people who make it possible.
While this price surge underscores the value of coffee and the hard work of producers, it also highlights the need for a sustainable future in the industry—one that ensures farmers, especially smallholders, receive fair compensation for their labor and resilience.
This milestone is a reminder of the complexities behind every cup of coffee we enjoy. Let’s continue to support ethical sourcing and celebrate the people who make it possible.