If you’ve been following coffee news (or just noticed a change in your subscription price), you might be wondering: What’s happening with coffee prices? This year has seen coffee costs surge to their highest levels in 47 years, with a staggering 70% increase in 2024 alone. Let’s break down what’s driving this trend and what it means for your daily brew.
The Perfect Storm in Coffee Production
Two major coffee-producing countries, Brazil and Vietnam, faced severe challenges during their growing seasons this year. Brazil, the world’s largest coffee producer, endured a significant drought that severely impacted its coffee yields. Meanwhile, Vietnam experienced unusually dry conditions, further reducing global supply.
When two of the world’s largest coffee suppliers face these kinds of climate-related disruptions, it sends shockwaves through the entire market. These issues, combined with rising logistical costs, have created a challenging environment for everyone in the coffee supply chain—from farmers to roasters to your favorite coffee shop.
How This Impacts Your Coffee Subscription
At Boarding Pass Coffee, we’re committed to delivering the exceptional coffee you love while staying true to our values of sustainability and ethical sourcing. That’s why, starting 12/15/2024, we’ll be making modest adjustments to our pricing to reflect the increased costs of green coffee beans and transportation.
We’ve worked hard to keep this change as small as possible while ensuring that the farmers we work with are fairly compensated and that our coffee meets the high standards you expect.
Transparency Matters
We believe that understanding the story behind your coffee is just as important as the taste in your cup. I'm also sharing more information about the global factors driving these price changes. From the effects of climate change on coffee production to the rising costs faced by farming communities, we want you to feel informed about how your support helps sustain the industry.
Supporting Coffee’s Future
Your subscription isn’t just about enjoying great coffee (though we hope you do!); it’s also about supporting the hardworking communities at the heart of coffee production. By continuing to choose high-quality, ethically sourced coffee, you’re helping to ensure a sustainable future for coffee farmers facing unprecedented challenges.
Thank you for being part of our coffee community and for your understanding during these unprecedented times. Together, we can keep the world’s best coffee flowing—from bean to cup.
Got questions or want to learn more about the challenges affecting coffee? Reach out—we’d love to chat!
Below are some articles about what is happening in the coffee industry.
Coffee prices at 47-year high on Brazil crop concerns | Reuters
Coffee prices surge to 47-year highs, reshaping the industry - Coffee Intelligence
Thank you,
Murilo Santos
Boarding Pass Coffee
info@boardingpasscoffee.com